It’s all the rage right now, hiring a coach to help you grow your business, but we also know that mindset and the internal working of a business owner play a pivotal role in business success. So, what do you need, a counselor or a coach?

And what is the difference between a business coach, life coach, and a psychotherapist anyway?

Knowing what each type of service provider can offer will help ensure that you get the support you need to reach your particular goals. Let’s take a look at each one so you can make an informed decision.

Business Coach

A business coach focuses on helping you achieve success in your career. They provide guidance and advice on how to increase productivity, focus on goals, build relationships with customers, manage stress levels, and develop personal and professional skills. Business coaches often have extensive experience in their field and know the ins-and-outs of the industry they specialize in. They can help small business owners set up achievable goals and create plans for how to reach them.

Life Coach

A life coach works with clients on all aspects of their lives—from personal relationships to health and wellness goals. They are also knowledgeable about setting realistic expectations for themselves as well as creating actionable steps for achieving those goals. Life coaches are great for people who want more out of life but don’t necessarily know where to start or need some extra motivation along the way.


The main goal of psychotherapy is to help people understand their feelings better and learn how to cope with difficult situations or emotions in a healthy way. Unlike life coaches or business coaches, psychotherapists can diagnose mental illnesses such as depression or anxiety disorder and provide treatment plans accordingly. It’s important to note that while life coaches may have knowledge about mental health issues, they are not qualified to diagnose them—that’s something only licensed professionals like psychologists or psychiatrists can do.

Creative business owners are complex creatures. Often, an inflexible, inside-the-box approach to coaching just doesn’t get them where they want and need to go in order to live out their purpose and calling while maintaining a healthy and happy life. Taking a holistic, whole-person-based approach seems to be the most promising alternative to hiring a myriad of coaches, counselors, and healers.

A Creative Alternative: The Counselor Coach

As a creative, a multi-passionate business owner, or CEO in transition, you might recognize that you’re in need of more guidance and support than you might get from a coach but you’re not ready to deep-dive into full-on trauma recovery.

If so, you may want to consider hiring a counselor coach. A counselor coach is someone who combines the skills of a business and life coach and a psychotherapist to help their clients achieve their goals. Here are some of the benefits of working with a counselor coach.

The Benefits of Working with a Counselor Coach

The most important benefit of working with a counselor coach is that they can provide both professional and personal guidance. A good coach will be able to provide perspective on both the professional and personal aspects of your life, taking a holistic approach to their work, which can be invaluable when it comes to making decisions about your career or business.  They will also be able to provide valuable insight into how your emotions, beliefs, and habits are affecting your behavior and decisions. This insight can help you make changes that will lead to more effective decision-, income-, impact-making in the future.

Another benefit of working with a counselor coach is that they have an understanding of psychological principles that can help you understand your own behavior better. This can be particularly helpful for those who have difficulty identifying their own thoughts, feelings, and behaviors and understanding how these affect their lives. A good counselor coach will be able to offer strategies for addressing these issues in order to improve your overall mental health, relationships, and enjoyment of life.

Finally, having an experienced counselor on board can also be beneficial because they have access to resources such as trainings, books, articles, podcasts, and other tools that may not otherwise be available to you as an individual or business owner. This means that they may be able to suggest strategies or techniques that could significantly improve your success rate when it comes to achieving your desired outcomes.


Having a counselor coach on board is an excellent way for business owners to get the support they need while also learning more about themselves in the process. By combining professional guidance with psychological insights, these coaches are uniquely positioned to help their clients reach new heights in their professional careers while also improving their overall mental health at the same time. So if you’re looking for someone who can provide both professional advice and personal insight into how you think and feel about yourself and your work life, then hiring a counselor coach might just be the solution you’ve been looking for!

And, the great news is that here at Pamela Grice Coaching that’s exactly what we offer our clients. While we don’t get into a typical counselor/client relationship or process past traumas the way one might with a traditional psychotherapist, we combine both psychological theory and business strategies (and faith-based exploration, if that’s what you’re looking for) as a means of getting your business and your life to exactly the place you desire and have been called.

Ultimately, no matter which type of coach you choose, it’s important that you feel comfortable sharing your thoughts and feelings with them so that they can best help you reach your goals. Each type of coaching has its own unique benefits, so be sure to consider your needs when deciding which one is right for you! With support from an experienced professional—whether it’s a business coach, life coach, psychotherapist, or counselor coach—you’ll be well on your way towards reaching success!

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